Christen Rhoadarmer

Senior Designer + Art Director

With 14 years of diverse experience, I specialize in visualizing brand identities, crafting impactful print and digital content for multi-channel campaigns, and creating human-centered web designs that captivate, resonate, and inspire.

My approach blends bold creativity with real-world impact—let’s make something beautiful together.

Featured Projects

Shop Local Campaign

Reading Terminal Market

Re-established Reading Terminal as Philly’s go-to for locals. Led concept, copy, photography, and multi-channel rollout: vibrant bus ads, seasonal recipe mailers, Metro wraps, and more.
“Fresh food for Philly—just one ride away.”

Rental Properties Web Template

Buccini Pollin Group

Created a modular web template for BPG’s diverse rental properties. Responsible for branding, layout, UX/UI, and high-fidelity prototyping.

Trudee AI Concierge

Truist Bank

Creative Director & character designer for “Trudee,” the digital concierge for Truist. Led campaign assets, illustration, copy, banners, table tents, and digital ads for team onboarding and employee engagement.

SpArc Rebrand

SpArc Philadelphia

Reimagined SpArc’s identity with vibrant color and joyful photography. Created brand guidelines and collateral: business cards, brochures, signage, donor mailers, and more.

Product Page & Social Campaign

Continental Battery Systems

Designed modular product pages for hundreds of SKUs and managed multi-platform social campaigns. Assets included QR-linked landing pages, story content, and Instagram reels.

Dead Flowers Brand

Dead Flowers Collective

Built the identity for Philly’s wildest collective—logo, event posters, merch, photography, and stage management for live sideshow events.
“Amaze, entertain, shock, and wow the audience.”

Website Redesign

Neighbors Credit Union

Complete website refresh for a youth-focused, community-driven credit union. Defined content strategy, wrote microcopy, and built a welcoming, friendly user experience.

Digital Dining Concierge

LSU

Animated onboarding experience for LSU’s new digital dining concierge app. Art direction, animation, and UI/UX support for streamlined, accessible campus dining.

Fetal Care Center Campaign

Fetal Care Center Dallas

Created warm, comforting brand materials for expectant parents and clinicians: digital guides, print collateral, and awareness campaigns supporting complex fetal care.

Health App Branding & UI

Cormeum

Led visual identity and UI design for a heart health tracking app. Developed approachable iconography, color palette, and in-app microinteractions.

Branding & Social

Rainbow Muffler

Bold rebranding for an automotive mainstay. Brought new life to social, signage, and print through color and playful voice.

Social Campaign

Autonation

Social content direction and copywriting for Autonation’s brand campaign—engagement-focused, human-driven, and fun.

Branding & Product Content

ID Shop

B2B branding and modular product content for a national ID provider—streamlining documentation and visuals for diverse industry clients.

Recipe Cards & Food Photography

Reading Terminal Market

Designed, cooked, styled, and photographed seasonal recipes for Reading Terminal Market—blending culinary joy with vibrant design.

How I Work

I craft brands and campaigns with empathy, intention, and joy. Every project starts with listening: to a client’s story, the community’s needs, and the heart of the brand. I believe design should be bold, inclusive, and always people-centered.